TikTok’s first ever women’s sport summit - ideated, produced, and hosted by 400. Our panelists included Mary Erps and the head of TikTik Sport, with our iconic gift bags featuring the 400 brands such as Rare Beauty, Charlotte Tilbury, and Casetify.

Three pre-match activations created by, produced by, and featuring The 400 Club. We hosted guests such as Olivia Dean, Mabel, and international sports stars, and had gifting by female-owned ‘Topicals’ skincare.

Fanatics and the World Rugby team called upon 400 to shoot their new merchandise in the host city of Brighton. All female crew, featuring musicians, athletes, and creatives from within 400 and the original pioneers of the women’s game.

Two iconic campaigns reflecting the heritage of the Spurs women players and their journey into the squad. We featured creatives and fashion icons across sport and fashion to amplify and intersect sport with female culture.

Took over the most iconic club in North London with Sky Sports for the ultimate pre-match experience, featuring female-owned brands like Tatcha, athletes, musicians, and creatives.

Reaching over 9.1 million fans and tripling ticket sales the day of release, our first ever women’s football campaign with AWFC started the 400 ball rolling.