Head of Women’s Sport - Nike

“The work Cherry does with the 400 Club is trailblazing the future of Women's Sport. Bringing together new fans and athletes in an exciting new space that has not yet been explored. Cherry is creating opportunities for brand collaborations and is growing the women’s game for all.”

Sport Lead - TikTok / ByteDance

“400’s creativity and innovation truly stands out. The 400 Club doesn’t just follow what’s been done, they are pushing boundaries of what’s possible in sport and culture.”

Chief Revenue Officer - Tottenham F.C.

“The 400 Club is not just participating in the culture and sport space - they’re redefining it. As a true disruptor and leader, 400 sets the standard where innovation, influence, and impact in female culture and sport collide.”